Book blurb:

'The highest hosanna of free-market economics is the consumer's right to choose. A buoyant marketplace, free from restrictive practices and unencumbered by state intervention, is supposed to provide the consumer with the greatest freedom to choose. But choice is not necessarily a synonym for freedom...'

Through incisive observation and a wonderful use of irony, photographer Paul Reas and writer Stuart Cosgrove offer a penetrating and provocative view of the current consumer boom, transforming ordinary and everyday scenes and situations into something quite extraordinary.